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Faculty
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Dr. Seung-Eun Lee
Associate Professor
Apparel Merchandising &Design
Wightman 106B
989-774-2035
lee6s@cmich.edu |
Education: |
| B.S. |
Textiles and Clothing |
Chungnam National University, Korea |
| M.S.
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Textiles and Clothing |
Iowa State University |
| PhD. |
Textiles and Clothing |
Iowa State University |
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Research Interests: |
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Technologies in retailing
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Mass customization
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E-commerce
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M-commerce
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Teaching Interests: |
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Fashion Merchandising
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Visual Merchandising
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Fashion Advertising and Promotion
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Multichannel Fashion Merchandising
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Textiles and Apparel in Global Economy
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Apparel Retail Technology
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Recent Publications: |
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Lee, S., Johnson, K., & Gahring, S.
(2008). Small-town consumers’
disconfirmation of expectations and
satisfaction with local independent
retailers. International Journal of
Retail & Distribution Management, 36(2),
143-157.
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Lee, J., Johnson, K., Gahring, S., &
Lee, S. (2008). Business strategies of
independent retailers: Effects of
environmental hostility. Journal of
Small Business and Entrepreneurship,
21(3), 255-270.
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Lee, H., & Lee, S. (2007). Mobile
commerce: An analysis of key success
factors. Journal of Shopping Center
Research, 14(1), 1-34.
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Lee, S., & Littrell, M. (2006).
Marketing cultural products on the
Internet: Targeting Cultural Creatives.
Clothing and Textile Research
Journal, 24 (1), 33-45.
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Lee, S., & Littrell, M. (2005). Global
e-tailing: U.S. consumers’ intention to
shop for cultural products on the
Internet. International Journal of
Retail, & Distribution Management, 33
(2), 133-147.
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Lee, S., Chen, J., & Lee, H. (2005).
Mass customization methodology for an
apparel industry. In K. S. Sunder
(Ed) Mass Customization: Concepts and
Applications (pp. 106-124).
Hyderabad, India: Le Magnus University
Press.
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Lee, S. (2005). Retailing. In V. Steele
(Ed.)
Encyclopedia of Clothing and Fashion.
New York: Charles Scribner's Sons.
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Recent Funded Grant Activity: |
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Lee, H., & Lee, S. (Co-PIs). Mobile
Commerce: An Analysis of Key Success
Factors. The ICSC (International Council
of Shopping Centers) Educational
Foundation. Amount: $15,000.
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Cook, M. (Co-PI), & Lee, S. (Co-PI).
Exploring the textiles and apparel
sourcing industry in South Korea.
Faculty International Development Grant
(FIDG). Central Michigan University.
Funded: $1910.00
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Lee, S. Premier Display Award, Faculty
Research and Creative Endeavors Awards (FRCE).
Central Michigan University. Amount:
$1000.
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Vita
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